A multimillion-dollar partnership deal was signed by UFC with Meta, Facebook’s parent company, on 1st April 2025. The collaboration aims to restructure the fan experience by incorporating artificial intelligence (AI).
Platforms Utilized for Fan Engagement
A wide range of platforms, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp, and Threads, will be used by UFC to engage with fans both online and at in-person events.
Innovations and Future Plans
UFC President and CEO Dana White stated in a release, “Meta has the greatest minds in tech and they are going to take fan engagement to the next level. We’ve already started to work on some innovations with Meta around a new fighter rankings system that I’ll be sharing soon.” “The next few years will be an absolute game changer for fans of this sport,” he added.
Dana White Joins Meta’s Board
Dana White’s role on Meta’s board of directors was taken on in January, where he will help oversee the company’s internal growth. This marks the first time White has joined an external board, highlighting his growing relationship with Meta CEO Mark Zuckerberg.
Zuckerberg’s Statement on the Collaboration
Meta’s CEO, Mark Zuckerberg, expressed his enthusiasm about the partnership: “I love this sport and I’m looking forward to working with the UFC to let fans experience it in new ways,” he said in a statement.
Exclusive UFC Content on Meta Platforms
Exclusive UFC content will be featured on Meta’s Instagram and Threads platforms, alongside the company’s Octagon, blockchain ecosystem, and extensive activations during pay-per-view events and Fight Nights.
Dana White Joins Meta’s Board of Directors
In January, Dana White took on a new role by joining Meta’s board of directors, where he will contribute to the company’s internal growth strategies. This move marks a significant milestone in White’s career, as it is the first time he has ever served on an external board. It highlights the deepening relationship between White and Meta, particularly with CEO Mark Zuckerberg.
Strengthening Ties with Meta CEO Mark Zuckerberg
Meta’s CEO, Mark Zuckerberg, expressed his enthusiasm about this new partnership, praising the collaboration between his company and the UFC. Zuckerberg commented, “I love this sport, and I’m looking forward to working with the UFC to allow fans to experience it in innovative ways.”
Exclusive UFC Content on Meta’s Platforms
Meta’s popular platforms, Instagram and Threads, will soon host exclusive UFC content, offering fans unique access to the fighting league’s activities. Additionally, Meta will incorporate UFC elements into its Octagon and blockchain ecosystems. This partnership will also bring extensive activations to all UFC pay-per-view events and Fight Nights, further expanding the reach of UFC content to a wider audience.
